"Green Marketing in the B2B Environment: Does it Really Matter?

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Don't get left behind or find yourself uninformed and unprepared
when your company or your clients start asking questions...

Wednesday • November 18 • IE-Rancho Cucamonga
Private Tour  •  Wine Tasting & hors D'oeuvres  •  Keynote Presentation

Economic Prosperity, Environmental Stewardship, Social Responsibility... Do you know what companies are doing to build strong sustainability profiles?  You won't want to miss this event.

• How did Porsche make solar sexy?

• Can the most famous burger place in America truly go green?

• How green is your company's image?  Your clients'?

• Is it just a PR thing or does it really matter to your b-to-b marketing efforts?

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"Green Marketing In The B2B Environment: Does It Really Matter?"

  Keynote:  Glenna Wiseman, VP-Marketing, The HelioGroup
Join us at 4pm on November 18th in the spectacular glass-walled Gallery at The Frontier Project, the brand new,  all-green, USGBC LEED rated facility, and the perfect backdrop for Glenna Wiseman's captivating presentation.

Schedule - Wed, Nov 18
4:00pm - Private Tour of The Frontier Project facility
5:00pm - Wine Tasting & hors D'oeuvres
6:00pm - Program

Venue
The Frontier Project - 10435 Ashford, Rancho Cucamonga 91730

Fees
$15-$30 - Early Bird registration by 5pm, Nov 11
$25-$40 - Advance registraton by 5pm, Nov 16
$35-$50 - At-the-Door (first come, first serve)

Understanding how HelioPower builds strong b2b client relationships will be the first platform of Glenna's presentation.  HelioPower has developed a successful approach to building business-to-business relationships by assisting clients with their “green” brand and communications messaging.  This win/win strategy has yielded new approaches to building green corporate marketing elements. Leveraging the resources of large channel partners to build effective affiliate marketing programs, maximizing the resources offered by those partners, is vital for companies of any size in building a larger outreach.

About Glenna Wiseman and The HelioGroup
A solar industry Senior Marketer, PR and Web Executive, Glenna Wiseman is a dynamic strategist whose passion, backed by sharp skills, has created successful campaigns for new companies, and growth for existing firms.

Helio works with international corporations including Sharp’s solar division, Mitsubishi Electric & Electronic, Canadian Solar and SunPower, bringing their resources to bear in promoting Helio commercial and large scale client programs. The HelioGroup consists of three firms with an integrated approach to the green energy industry:  HelioPower, founded in 2001 and a leader in engineered solar photovoltaic installations; HelioEMS, energy management solutions and Helio Micro Utility, a developer/owner of solar generation systems.

Make this your first SoCalBMA event as a member, and Save on your Event Registration fee. Simply click on our logo located to the right of this secton, and join online the Business Marketing Association, Southern California Chapter.

Questions?  info@socalbma.org • 714.850.1240 • http:www.SoCalBMA.org